THE #ARFEST25 WAS SPARKLING!
SAVE THE DATE FOR #ARFEST26
SAVE THE DATE: 27 OCT 2026 / 2–7PM+ / Prague.
Let’s pARty with the future! 🪩
The 5th Edition Celebration.
The #ARfest26 line–up & EARLY BIRDS TICKETS soon.
Stay tuned and follow IG @ar.fest for more!
WHY TO JOIN?
4th edition of the ARfest Prague 2025, November 6th @ The Fitzgerald Hotel.
The ARfest25 — Europe’s leading XR + AI event is back.
Meet the visionaries shaping the future of XR, AI, and the Metaverse — all in one place, one day, in Prague.
Discover the projects, ideas, and strategies that will define tomorrow’s digital experiences.
This is your chance to get answers directly from Europe’s top XR creators, AI pioneers, digital marketing leaders, and platform experts — including Meta, TikTok, Snap, OpenAI, and beyond.
The ARfest25 is powered by Boomerang Communication — Agency of the Year 2025.
Meet the visionaries shaping the future of XR, AI, and the Metaverse — all in one place, one day, in Prague.
Discover the projects, ideas, and strategies that will define tomorrow’s digital experiences.
This is your chance to get answers directly from Europe’s top XR creators, AI pioneers, digital marketing leaders, and platform experts — including Meta, TikTok, Snap, OpenAI, and beyond.
ARfest25 is powered by Boomerang Communication — Agency of the Year 2025.
WE INSPIRED THESE COOL BRANDS & COMPANIES ALREADY
WE INSPIRED THESE COOL BRANDS
& COMPANIES ALREADY
THE BEST WORLDWIDE XR + AI CREATORS & COOL CREATIVE GUYS IN TOUCH WITH SOCIAL MEDIA / ADS / DIGITAL WORLD.
THE BEST WORLDWIDE AI + XR CREATORS & COOL CREATIVE GUYS IN TOUCH WITH SOCIAL MEDIA / ADS / DIGITAL WORLD.
MARC WAKEFIELD / UK
XR + AI Will Change the Reality of Brand Experiences
Director @ WXR / Meta Partner / Mixed Reality Artist
IG: marcwakefieldards / LinkedIn
NATALIYA GRIMBERG / CZ
Digital fashion
is the new black
Forbes 30 Under 30
/ Fashion Futurist Living in 3025
IG: nataliyagrimberg / LinkedIn
CAROLINE ROCHA / FR*
Can AI Create Art + Ads?
AI Artist @ Open AI / Visual Media Expert
IG: izanamiaiart / LinkedIn
EDICSON NIETO / VE
AI + Creativity: Where Imagination Meets Intelligence
Creative Technologist @ Dentsu / AI Consultant
IG: nietoprime / LinkedIn
JULIE SLAVÍK / CZ
When Technology Becomes Human: The XR Decade
Innovator & Manager @ Deloitte / Founder of Holky v Metaverse
IG: talesfromjulie / LinkedIn
MARTIN VYMĚTAL / CZ
Special Guest:
Will AI Change Marketing Forever?
Co–Founder,
Business & Marketing Director
@ Boomerang Communication
IG: vymetalmartin / LinkedIn
KATERYNA VODOLAZKA / UA
Snapchat AR ecosystem:
how to boost campaigns by AR?
Mixed Media Artist @ StoryTLRS
/ Ex–Snapchat Lead CZ
IG: kateryna.vodolazka / LinkedIn
KYM FIALA / JAR*
3D & CGI Matters Especially
for XR Experiences
Co–Founder @ Pixelchefs
/ Digital XR Creator
IG: kym_fiala / LinkedIn
VÍT JANDA / CZ
From GenZ to GenAI.
Why Tik-Tok Matters?
Group CEO @ShortPRO (TikTokuj)
& @jandasport
IG: vitekjanda / LinkedIn
Mirrors Tells the True
Enjoy the unique atmosphere of Prague with us
Enjoy the unique atmosphere of Prague with us
Save money — COOL prices till 3/11 only!
Seats are limited and expected to sell out quickly.
Location:
Hotel Fitzgerald, Karlín, Prague
Main conference:
9:00 – 16:00
VIP Networking Party:
17.00 – 23:00 (VIP tickets only)
GROUP TICKETS
Bring your team and save even more — get 4+1 free ticket.
For group discounts or special requests, contact us.
COOL VENUE @THE FITZGERALD
The main events will be held at Hotel Fitzgerald in Karlín, Prague. The leading conference goes from 9:00 to 16:00 and will be followed by networking party for VIP ticket holders.
The ARfest Prague 2025 — November 6th — The Fitzgerald Hotel
CHECK-IN & COFFEE
8.30 - 9.00
— T R A C K 1 —
9.15 — 10.45
Welcome Words
CHRIS PELK / NL — Creative XR Director / Meta Partner / Tech Artist & Futurist Mix Up Reality: Start Storydoing
NATALIYA GRIMBERG / CZ — Forbers 30 Under 30 & Fashion Futurist Living in 3025 Digital Fashion is the New Black MARC WAKEFIELD / UK — Director @ Wxr / Meta Partner / Mixed Reality Artist XR + AI Will Change the Reality of Brand Experiences I. Panel discussion: “Will AI Change Marketing Forever” + SPECIAL GUEST: MARTIN VYMĚTAL / CZ — Co–Founder, Business & Marketing Director @ Boomerang
COFFEE BREAK
10.45 — 11.15
— T R A C K 2 —
11.15 — 12.00
JULIE SLAVÍK / CZ — Innovator & Manager @ Deloitte / Founder of Holky v Metaverse When Technology Becomes Human: The XR Decade EDICSON NIETO / VE — Creative Technologist @ Dentsu / AI Consultant AI + Creativity: Where Imagination Meets Intelligence MAX VINCENC / CZ — ARfest Prague Founder / Creative Director / Head of Digital & Immersive @ Boomerang Why is AI+XR the Best Combo? Magic Mirrors Tells the True
LUNCH & COFFEE & NETWORKING
12.00 — 13.30
KAKATERYNA VODOLAZKA — Mixed Media Artist @ StoryTLRS / Ex–Snapchat Lead CZ Snapchat: How to Boost Campaigns by AR? Panel discussion: "Why we need more women in crea tech?" + SPECIAL GUEST
— T R A C K 3 —
14.15 — 15.45
MARC WAKEFIELD / UK — Director @ WXR / Meta Partner / Mixed Reality Artist XR + AI Will Change the Reality of Brand Experiences II. + XR GLASSES 
LIVE DEMO DAVID DUC / CZ — Co-Founder @ ShortPRO (TikTokuj) From GenZ to GenAI. Why Tik-tok Matters?
CAROLINE ROCHA / FR* — AI Artist @ Open AI / Visual Media Expert : Can AI Create Art+Ads? / Livestream CAROLINE ROCHA / FR* — AI Artist @ Open AI / Visual Media Expert : Can AI Create Art+Ads? / Livestream ( Panel discussion: ”Visions powered by XR+AI and how can change every brand expreriences?” + panel discussion + SPECIAL GUEST Happy End Words
COFFEE & NETWORKING & END OF THE MAIN EVENT
15.45 — 16.30+
Note: * remotely
All and last changes reserved.
VIP AFTERPARTY & NETWORKING
17.00 - 23.00
GET YOUR TICKETS HERE
.
GET YOUR TICKETS HERE
GOOD TO KNOW + FAQ
Is there an after 🪩 party & networking at the ARfest 2025?
— Sure, all VIP ticket holders can enjoy cool and VIP networking with all the headliners.
How many people can attend the ARfest25'?
— We extend capacity @ The Fitzgerald to 120 people for this year. But don't miss the chance, last ARfest22' all the tickets were sold!
How many keynotes and event tracks are at the ARfest25?
— You can check the ARfest25 Agenda :)
Media about us
Media about us
LENSLIST
LENSLIST
ARfest Prague 2021 Recap: Missed the event?
Not anymore! Check out the highlights from this iconic event!
MEDIAGURU / CZ
MEDIAGURU / CZ
Festival o rozšířené realitě ARfest Prague 2021
CZECH TV / CZ
MEDIAGURU / CZ
Reporáž o ARfest Prague 2021
(start 19min:40sec)
STAY IN TOUCH ON SOCIALS
STAY IN TOUCH ON SOCIALS
for Human Rights with Amnesty International
for Human Rights with Amnesty International
Amnesty International is non – governmental organization that is successfully protecting human rights all over the world by using new technologies. Yes, its true. And it is just the beginning of something groundbreaking. We are pleased to have Amnesty International by our side because their occupation is our biggest motivation to be better and do things that really matter.
WWW.AMNESTY.CZ
Amnesty International is non – governmental organization that is successfully protecting human rights all over the world by using new technologies. Yes, its true. And it is just the beginning of something groundbreaking. We are pleased to have Amnesty International by our side because their occupation is our biggest motivation to be better and do things that really matter.
WWW.AMNESTY.CZ
Big thanks to all of our partners.
Big thanks to all of our partners.
DO YOU WANNA PARTICIPATE AS A NEW PARTNER OF THE ARFEST PRAGUE? CONTACT US.
DO YOU WANNA PARTICIPATE AS
A NEW PARTNER OF THE ARFEST PRAGUE? CONTACT US.
GENERAL PARTNER
KEY MEDIA PARTNER
PARTNERS
PARTNERS
