WHY TO JOIN?
4th edition of the ARfest Prague 2025, November 6th @ The Fitzgerald Hotel.

The ARfest25 β Europeβs leading XR + AI event is back.
Meet the visionaries shaping the future of XR, AI, and the Metaverse β all in one place, one day, in Prague.β¨Discover the projects, ideas, and strategies that will define tomorrowβs digital experiences.
This is your chance to get answers directly from Europeβs top XR creators, AI pioneers, digital marketing leaders, and platform experts β including Meta, TikTok, Snap, OpenAI, and beyond.
The ARfest25 is powered by Boomerang Communication β Agency of the Year 2025.
Meet the visionaries shaping the future of XR, AI, and the Metaverse β all in one place, one day, in Prague.β¨ Discover the projects, ideas, and strategies that will define tomorrowβs digital experiences.
This is your chance to get answers directly from Europeβs top XR creators, AI pioneers, digital marketing leaders, and platform experts β including Meta, TikTok, Snap, OpenAI, and beyond.
ARfest25 is powered by Boomerang Communication β Agency of the Year 2025.


















MARC WAKEFIELD / UK

XR + AI Will Change the Reality of Brand Experiences

Director @ WXR / Meta Partner / Mixed Reality Artist
IG: ο»Ώmarcwakefieldards / LinkedInο»Ώ

NATALIYA GRIMBERG / CZ

Digital fashion
is the new black

Forbes 30 Under 30
/ Fashion Futurist Living in 3025
IG: nataliyagrimberg / LinkedIn

CAROLINE ROCHA / FR*

Can AI Create Art + Ads?

AI Artist @ Open AI / Visual Media Expert
IG: izanamiaiart / LinkedIn

EDICSON NIETO / VE

AI + Creativity: Where Imagination Meets Intelligence

Creative Technologist @ Dentsu / AI Consultant
IG: nietoprime / LinkedInο»Ώ

JULIE SLAVΓK / CZ

When Technology Becomes Human: The XR Decade

Innovator & Manager @ Deloitte / Founder of Holky v Metaverse
IG: talesfromjulie / LinkedIn

MARTIN VYMΔTAL / CZ

Special Guest:
Will AI Change Marketing Forever?

CoβFounder,
Business & Marketing Director
@ Boomerang Communication
IG: vymetalmartinο»Ώ / LinkedIn

KATERYNA VODOLAZKA / UA

Snapchat AR ecosystem:
how to boost campaigns by AR?

Mixed Media Artist @ StoryTLRS
/ ExβSnapchat Lead CZ
IG: kateryna.vodolazka / LinkedIn

KYM FIALA / JAR*

3D & CGI Matters Especially
for XR Experiences

CoβFounder @ Pixelchefs
/ Digital XR Creator
IG: kym_fiala / LinkedIn

VΓT JANDA / CZ

From GenZ to GenAI.
Why Tik-Tok Matters?

Group CEO @ShortPRO (TikTokuj)
& @jandasport
IG: vitekjanda / LinkedIn

MAX VINCENC / CZ

Why is AI+XR the Best Combo? MagicMirrors Tells the True

ARfest Prague Founder / Creative Director
/ Head of Digital & Immersive @ Boomerang Communication
IG: max77777o / LinkedInο»Ώ

Enjoy the unique atmosphere of Prague with us
Enjoy the unique atmosphere of Prague with us
Save money β COOL prices till 3/11 only!
Seats are limited and expected to sell out quickly.
Location:
Hotel Fitzgerald, KarlΓn, Prague
Main conference:
9:00 β 16:00
VIP Networking Party:
17.00 β 23:00 (VIP tickets only)
GROUP TICKETS
Bring your team and save even more β get 4+1 free ticket.
For group discounts or special requests, ο»Ώcontact us.

The ARfest Prague 2025 β November 6th β The Fitzgerald Hotel
CHECK-IN & COFFEE
8.30 - 9.00
β T R A C K 1 β
9.15 β 10.45
Welcome Words
CHRIS PELK / NL β Creative XR Director / Meta Partner / Tech Artist & Futurist
Mix Up Reality: Start Storydoing
NATALIYA GRIMBERG / CZ β Forbers 30 Under 30 & Fashion Futurist Living in 3025
Digital Fashion is the New Black
MARC WAKEFIELD / UK β Director @ Wxr / Meta Partner / Mixed Reality Artist
XR + AI Will Change the Reality of Brand Experiences I.
Panel discussion: βWill AI Change Marketing Foreverβ + SPECIAL GUEST: MARTIN VYMΔTAL / CZ β CoβFounder, Business & Marketing Director @ Boomerang
COFFEE BREAK
10.45 β 11.15
β T R A C K 2 β
11.15 β 12.00
JULIE SLAVΓK / CZ β Innovator & Manager @ Deloitte / Founder of Holky v Metaverse
When Technology Becomes Human: The XR Decade
EDICSON NIETO / VE β Creative Technologist @ Dentsu / AI Consultant
AI + Creativity: Where Imagination Meets Intelligence
MAX VINCENC / CZ β ARfest Prague Founder / Creative Director / Head of Digital & Immersive @ Boomerang
Why is AI+XR the Best Combo? Magic Mirrors Tells the True
LUNCH & COFFEE & NETWORKING
12.00 β 13.30
KAKATERYNA VODOLAZKA β Mixed Media Artist @ StoryTLRS / ExβSnapchat Lead CZ
Snapchat: How to Boost Campaigns by AR?
Panel discussion: "Why we need more women in crea tech?" + SPECIAL GUEST
β T R A C K 3 β
14.15 β 15.45
MARC WAKEFIELD / UK β Director @ WXR / Meta Partner / Mixed Reality Artist
XR + AI Will Change the Reality of Brand Experiences II. + XR GLASSES
LIVE DEMO
DAVID DUC / CZ β Co-Founder @ ShortPRO (TikTokuj)
From GenZ to GenAI. Why Tik-tok Matters?
CAROLINE ROCHA / FR* β AI Artist @ Open AI / Visual Media Expert : Can AI Create Art+Ads? / Livestream CAROLINE ROCHA / FR* β AI Artist @ Open AI / Visual Media Expert : Can AI Create Art+Ads? / Livestream (
Panel discussion: βVisions powered by XR+AI and how can change every brand expreriences?β + panel discussion + SPECIAL GUEST
Happy End Words
COFFEE & NETWORKING & END OF THE MAIN EVENT
15.45 β 16.30+
Note: * remotely
All and last changes reserved.
VIP AFTERPARTY & NETWORKING
17.00 - 23.00
GET YOUR TICKETS HERE
.
GET YOUR TICKETS HERE
GOOD TO KNOW + FAQ

Is there an after πͺ© party & networking at the ARfest 2025?
β Sure, all VIP ticket holders can enjoy cool and VIP networking with all the headliners.

How many people can attend the ARfest25'?
β We extend capacity @ The Fitzgerald to 120 people for this year. But don't miss the chance, last ARfest22' all the tickets were sold!

How many keynotes and event tracks are at the ARfest25?
β You can check the ARfest25 Agenda :)

Media about us
Media about us
ARfest Prague 2021 Recap: Missed the event?
Not anymore! Check out the highlights from this iconic event!
Festival o rozΕ‘ΓΕenΓ© realitΔ ARfest Prague 2021
ReporΓ‘ΕΎ o ARfest Prague 2021
(start 19min:40sec)

for Human Rights with Amnesty International
for Human Rights with Amnesty International
Amnesty International is non β governmental organization that is successfully protecting human rights all over the world by using new technologies. Yes, its true. And it is just the beginning of something groundbreaking. We are pleased to have Amnesty International by our side because their occupation is our biggest motivation to be better and do things that really matter.
WWW.AMNESTY.CZο»Ώ
Amnesty International is non β governmental organization that is successfully protecting human rights all over the world by using new technologies. Yes, its true. And it is just the beginning of something groundbreaking. We are pleased to have Amnesty International by our side because their occupation is our biggest motivation to be better and do things that really matter.
WWW.AMNESTY.CZο»Ώ


Big thanks to all of our partners.
Big thanks to all of our partners.