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CREA
AI + XR
STRATEGY
MAX — CREATIVE + ART DIRECTOR + STRATEGIST. BRAND EXPERIENCES THAT STAND OUT, SELL MORE, AND SCALE.
OR LET’S MEET FOR COFFEE IRL
PLAYBOOK 26’
60 → 120 min • on-site or remote • CZ or EN. Workshop built on ARfest25 highlights + 2026 trends. Choose 3 / 7 topics. PDF cheat sheet included. For agencies and brand marketing teams.
Led by Max, Founder of ARfest Prague.
A practical AI + XR Playbook for teams who pitch, ship, and measure creative work.
7 themes distilled into 3 client-ready opportunities, with a mini slide kit + KPI plan that makes approvals easy.
Who it’s for: Agencies, brand marketing teams, and innovation leads.
WORKS
THE BEST WAY TO KNOW THE FUTURE IS TO CREATE IT™
CREA DIRECTION + ART DIRECTION + AI
PORSCHE
SPEED & DESIGN MATTER
77
The goal was simple: make Porsche feel fast and unmistakably premium. We created a modular grid and template setup to iterate hero directions quickly with AI in the loop. Then we packaged it into scalable assets and layout rules, so everything stayed consistent, everywhere, at speed.
EVENT CONCEPT + CREA + ART DIRECTION + AI + XR
ARFEST25
PRAGUE’S AI / AR FESTIVAL
76
This isn’t just an event—it’s a platform for the AI+AR scene. The full system came together through speaker curation, partnerships, and an experience designed from brand to on-site flow. ARFEST25 delivered with strong turnout, high energy, and clear partner impact.
CREA DIRECTION + ART DIRECTION + AI + POSTPRODUCTION
CZECH NATURE PHOTO
KDE PŘÍRODA VLÁDNE
75
Czech Nature Photo needed buzz—and a reason to visit. We blended real photography with AI to bring “Kde příroda vládne” to life in a bold campaign world. The rollout across digital and OOH delivered strong public response and impact.
I Help Brands Build
Experiences That
Perform — Powered
by Creativity + Tech.
I’m Max — Creative & Art Director with 20+ years in the industry. Founder of ARfest Prague — one of the first AR festivals in the world and the global event challenging AI + XR to connect, inspire, and engage.
I help brands connect creativity and technology to build campaigns and digital experiences that people actually notice and remember. My sweet spot is the intersection of strong craft and immersive innovation — from classic storytelling to AI, AR, and XR. I’m at my best when leading teams from concept to launch, shaping the vision, and making sure the work delivers real impact.
A highlight: my long-term work with Amnesty International helped drive global awareness and contributed to the release of three wrongfully imprisoned people.
MgA. P. Max Vincenc
+420 777 240 371
max@ARfest.cz
Insta / LinkedIn
20+ YEARS · CREA · TECH
3 Minutes Are Enough
New York Festival Award
Golden Drum
Cristal Festival
The Lovie Awards
3xADC Czech Awards
Webby Awards
Český direkt
#PrisonExit
Effie Awards
2x ADC Czech Awards
IMC Czech Awards
The Lovie Awards
#FreedomSelfie
5x ADC Czech Awards
Fénix Awards
Dopis pro Mistra
Gold ADC Czech Award
Fingers Crossed for Freedom
2x ADC Czech Awards
mARiánský sloup
2x IMC Czech Awards
Eko-kom
Český Direkt & Promo
Government
of the Czech Republic
1st prize Best Poster Design
Česká pošta
1st prize WebTop100
Hypoteční banka
1st prize WebTop100
Hypoteční banka
1st prize Zlatý středník
Hypoteční banka
1st place Advertising Strategie
MAKE THE NEXT WIN — TOGETHER
AWARDS
LET’S BUILD BOLD WORK
AGENCIES
CREATIVE AGENCIES
FULL / PART-TIME
LONG-TERM COLLAB
CREATIVE DIRECTION + ART DIRECTION + IDEA MAKING + PITCH LEAD + IMMERSIVE / XR + AI-POWERED
— Long-term senior partner from brief → pitch → launch.
— Sharpen ideas, elevates craft, and leads delivery with the team.
— AI-first by default. XR only where it creates a real edge.
BRANDS
BIG BRANDS
IN-HOUSE / CONSULTING AI + INNOVATION / MARTECH LEAD
AI CONSULTING + DIGITAL EXPERIENCE
+ INNOVATION + AGENCY ALIGNMENT
+ EFFICIENCY
— AI + experience partner to save time, reduce costs, and improve output.
— I bridge brand teams and agencies: direction, evaluation, delivery control.
— Built for clarity, efficiency, and scalable execution.
CLIENTS
CLIENTS / AGENCIES
PROJECT-BASED
SMALL→BIG
CREATIVE DIRECTION + ART DIRECTION
+ UX/UI + PITCH SUPPORT + RAPID DELIVERY
+ AR/XR DEV + AI-POWERED
— Project support from quick sprints to full launches.
— Creative direction, pitch help, decks,
or immersive XR.
— Fast turnaround with AI-powered workflows
& same craft, more output.
MORE WORKS
CREA + ART DIRECTION + 3D CGI + POSTPRODUCTION
WESTFIELD / AURA
FIRST DIGITAL FASHION INFLUENCER
74
Westfield’s AR fashion drop needed a face people would actually follow. We created “AURA” as the main AI persona across Westfield socials to front the collection. The result: boosted reach and #1 coverage in SK fashion media.
EVENT CONCEPT + CREATIVE DIRECTION + DESIGN + AR DEV
WESTFIELD / AUPARK
AR MAGIC MIRRORS
73
The first AR Magic Mirrors at Westfield Aupark were designed to spark major fashion buzz. We built the full mirror experience from scratch for runway + public try-on of the AR collection. It activated top SK influencers, earned TV + social coverage, and expanded from 2 to 6 weeks with stable 24/7.
CREA DIRECTION + ART DIRECTION + CGI + AR DEV
AMNESTY INTERNATIONAL
FREEDOMSELFIE
5X ADC CZECH AWARDS
FÉNIX AWARDS
72
Turning empathy into action works best when it feels personal. A split-selfie Facebook AR filter brought Wu Kan and Atena into everyday reality through realistic 3D portraits. The campaign ran on zero budget and still delivered 9,085 signatures, viral sharing.
Atena is free again.
DIGITAL/STRATEGY
CREA DIRECTION
IMMERSIVE/XR
ART DIRECTION
POWERED BY MY BRAIN + AI
CREA DIRECTION + ART DIRECTION + AI
ŠKODA
UMĚNÍ PARKOVAT
71
ŠKODA’s parking assistant needed a cultural twist that grabs attention fast. “Umění parkovat” became a double-meaning concept, brought to life through AI and art icons. The result was a playful key-visual series that made the feature instantly memorable.
CREA DIRECTION + ART DIRECTION + IDEA MAKING + AR DEV
THE BEST AR POWERED
SOCIAL CAMPAIGNS
@ CZ / SK
70
This is a best-of proof that AR can drive viral play and real-world action. We crafted share-first AR filters and games, from film promos to Amnesty’s FreedomSelfie. The work delivered millions of impressions and real impact, including petition signatures.
EVEN MORE?
CREA DIRECTION + ART DIRECTION + IDEA MAKING
EKO–KOM / ŽIVOT DÁVÁ SMYSL, KDYŽ JE VŠE NA SVÉM MÍSTĚ
69
This campaign turned “right place” into a simple, engaging rule for everyday life. Low-poly worlds and role-swap videos made recycling feel fresh, funny, and easy to share. Digital cutdowns and Travolta-style GIFs pushed engagement and recycling buzz.
CREA DIRECTION + ART DIRECTION + IDEA MAKING + UX
AMNESTY INTERNATIONAL
3 MINUTY STAČÍ
NEW YORK FESTIVAL AWARDS
GOLDEN DRUM
3X ADC CZECH AWARDS
CRISTAL FESTIVAL
THE LOVIE AWARDS
WEBBY AWARDS
ČESKÝ DIREKT AWARDS
68
When time is the barrier, the format has to be brutally simple. Google Maps was hacked with illustration to chain signatures from CZ to three prison cities in minutes. It helped free Soni Sodi, earned a Google grant, and got adopted by Amnesty UK.
MgA. P. Max Vincenc
+420 777 240 371
max@ARfest.cz
Insta / LinkedIn
ALL PROJECTS
ON REQUEST
LET’S MEET FOR COFFEE
© 2026